Yesterday September 30, 2010 Autodesk made an announcement and the formal launch of new products AutoCAD WS and AutoCAD WS Mobile for free. AutoCAD WS is the browser based CAD product in the cloud which offers many features such as DWG viewing, limited editing, file management, viewing, markup including the ability to work on the same drawing with multiple people at the same time. AutoCAD WS Mobile was the AutoCAD WS ported to the iOS platform and available for devices such as the iPad and iPhone. AutoCAD WS was also released with the Subscription Advantage Pack for AutoCAD 2011 and also a free AutoCAD WS plugin (http://www.autocadws.com/downloads) for AutoCAD based products and AutoCAD LT.
While we expected the new products and services to be popular, we did not expect the massive amount of new accounts and data. On September 29th the AutoCAD WS Mobile app appeared in the Apple iTunes App Store (http://www.itunes.com/app/autocad-ws) for FREE. We were not planning to announce it with a press release until September 30th at 8am EST. This provided us a day buffer for testing and to make sure the apps were approved and in the app store. This is where the awesome power and effect of social media comes in.
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