When the economy gets tough, you need to get tough as well. This means usually working more, optimizing things you already do to be more efficient, controlling costs, make sure you are more attentive and close to your own customers, and being better than your competition.
The Story of the Lion and the Gazelle
Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed.
Every morning a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death.
It doesn't matter if you are a lion or a gazelle. When the sun comes up, you better be running.
I am seeing too many pointing fingers especially the politicians of which all bear responsibility when most everyone was involved in the problem. Our current presidential candidates are not exempt as one side was too close to Freddie and Fannie even alleged payments from them, and the other wore blinders and listened to snake oil salesmen on Wall Street. Now its back to the people who did not make the millions to tighten belts, knuckle down, fix it, and learn from it. It may be a tough road, but we will all make it.