What's up with blogging, and why should you care?
By Dan Farber of ZDNet
This is a pretty interesting take on blogging and its future.
"Are blog tools and the art of blogging revolutionary? No, but they are clearly superior to antecedent tools for online expression. "
"In the "classic" sense, however, blogging is more personality than application driven. Outing cites personality as the most important attribute of a blogs, followed by insight, humor, serendipity, a narrow focus and great writing. He suggests that local newspapers, for example, could improve their online city guides by cranking up "the trendiness meter" with more edgy, raw, opinionated blogger talk.
Edgy and subjective are in opposition to the more staid, objective leanings of traditional journalism or the needs of corporate communications. It's a culture clash that will require some compromises on both ends of the spectrum."
This article also mentions my fellow blogging geek friend from Microsoft Robert Scoble.
"Microsoft's most well known blogger, Robert Scoble, is a technical evangelist for Longhorn, the next version of Windows. His popular blog is not vetted by Microsoft's guardians of the faith, but he admits to consulting occasionally with public relations to make sure he isn't leaking non-disclosure information. "