Have you ever struggled to look at ways to innovate and used the same old process or the lack of a process? The Innovation Genome is used by Autodesk and many others and may be just what you are looking for teaching you how to ask the right questions to discover the hidden innovation opportunities in your organization and industry.
The Autodesk Innovation Genome is a research project and innovation methodology being developed at Autodesk/San Francisco. The goal of this research project is to develop a comprehensive innovation methodology comprised of new innovation techniques that are both powerful and practical. The purpose is to help people and organizations create real innovations that positively impact their organizations and the world.
Leveraging 3.4 Million Years of R&D
These innovation techniques — that are currently being used at Autodesk, by dozens of Autodesk customers, across Silicon Valley, and in 12+ countries around the world — are derived from an ongoing 10-year research project that systematically examines the greatest 1,000 innovations in human history over the past 3.4 million years. We start with the stone hand axe (the world’s first innovation), study great innovations across history (like democracy and the printing press), and continue up to current day innovations such as the Internet, microfinance, and the Tesla. To date, we have studied 350 innovations.
Discovering the True DNA of Innovation
Building on this extensive research, Autodesk has identified a previously undiscovered set of common characteristics among all true innovations — a kind of “Innovation DNA” — that has led to the creation of new innovation techniques. They are easy to learn, teach, and apply, even in organizations that have traditionally been relatively non-innovative; and they have proven extremely effective for both experienced innovators and people with minimal innovation expertise.
Check out Bill O'Connor's The Autodesk Innovation Genome presentation as it may be what you are looking for.